The American Short Line and Regional Railroad Association (ASLRRA) presented Finger Lakes Railway Corp. with the 2012 Marketing Award. The award recognizes regional and short-line members' efforts to develop new business and react quickly to changing business situations.
Finger Lakes Railway was recognized for procuring new sources of limestone, sand and soda ash to retain business from a bottle plant in Sennett, NY. Owens-Illinois opted to concentrate on the white flint bottle market, a shift that required significant changes to raw material requirements. Last year, FGLK set up cross-functional teams with CSX Transportation, NS and Owens-Illinois, and developed competitive rates for alternate suppliers.